Schweppes has turned up on the billboards of Cairo with an outdoor advertising campaign to introduce its new barley beverage, the Schweppes Bold, appearing after nearly 4 months since its last OOH campaign.

Following its TV commercial with produced earlier with a chilling jazz jingle, the OOH campaign has emerged featuring snapshots from the video with the catchy gold and black artwork inspired by the new Schweppes Bold's thriving can design, grabbing the attention of passersby to announce the new beverage is bringing a "Gutsier flavor of barley".

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Food & Beverages

Brand: Schweppes

Advertiser: Coca-Cola Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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