New OOH campaign from Etisalat by e& (previously Etisalat Group) celebrates their 10th anniversary as a communication network provider in Egypt. The Emirati company, which entered Egypt as a technology leader with 3G services back in 2007, has maintained a stable reputation throughout these ten years. Though their outdoor campaigns usually focus on a specific segment of their customer base, this campaign addresses everyone with a special offer and what has become their default slogan since last year: “Imagine Tomorrow”. With colorful artwork, the ad copy offers 10x the value of the recharge for users and their friends and informs audiences that this Ramadan the company proudly celebrates their 10th anniversary. The campaign, which was launched just in time for the Holy month, uses double-decker poles and uni-poles across the Greater Cairo.
