The renowned French luxury goods house, Cartier, has landed on the billboards of Dubai with a digital out-of-home (DOO) campaign to present its splendid Panthѐre De Cartier collection of jewelry, featuring the Egyptian actress Yasmine Sabri as the first Arab woman to star in a Cartier Campaign, alongside the other brand ambassadors Ella Balinska, Annabelle Wallis, and Mariacarla Boscono.
The sensational collection has been present since the 1914, reinvented through the time with different top-notch designs and pieces. The feline inspired collection is one-of-a-kind that represents fierce, freedom, and aspiration for ladies. It brings a diversified series of rings, earrings, and necklaces that are crafted with the symbolic Panther of Cariter, available in yellow gold, white gold, with varied pieces paved by diamond cuts, onyx, emerald, garnets, and more range of marvelous pieces of jewelry for ladies who're looking to stand out with utter edginess.
The campaign has turned up in the second week of March, appearing on digital billboards in Al Safa Street at City Walk by Backlite Media, and Al Mustaqbal Street at Sheikh Mohammed bin Rashid Boulevard in Dubai.
OOH Size: Digital Billboard
OOH Agency: BackLite Media
Country: United Arab Emirates
Tags: Al Mustaqbal Street | Al Safa Street | Awareness Campaign | City Walk | Dubai | Sheikh Mohammed bin Rashid Boulevard | UAE | United Arab Emirates | Yasmine Sabri
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