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Cartier hits Dubai's billboards to introduce Panthѐre De Cartier collection featuring Yasmine Sabri

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Cartier hits Dubai's billboards to introduce Panthѐre De Cartier collection featuring Yasmine Sabri

The renowned French luxury goods house, Cartier, has landed on the billboards of Dubai with a digital out-of-home (DOO) campaign to present its splendid Panthѐre De Cartier collection of jewelry, featuring the Egyptian actress Yasmine Sabri as the first Arab woman to star in a Cartier Campaign, alongside the other brand ambassadors Ella Balinska, Annabelle Wallis, and Mariacarla Boscono.

The sensational collection has been present since the 1914, reinvented through the time with different top-notch designs and pieces. The feline inspired collection is one-of-a-kind that represents fierce, freedom, and aspiration for ladies. It brings a diversified series of rings, earrings, and necklaces that are crafted with the symbolic Panther of Cariter, available in yellow gold, white gold, with varied pieces paved by diamond cuts, onyx, emerald, garnets, and more range of marvelous pieces of jewelry for ladies who're looking to stand out with utter edginess.   

The campaign has turned up in the second week of March, appearing on digital billboards in Al Safa Street at City Walk by Backlite Media, and Al Mustaqbal Street at Sheikh Mohammed bin Rashid Boulevard in Dubai.

Campaign Credits

Industry: Jewelry

Brand: Cartier

Advertiser: Cartier

OOH Size: Digital Billboard

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":540,"created_at":"2020-06-16 14:44:36","updated_at":"2021-05-10 03:42:20","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":540,"created_at":"2020-06-16 14:44:36","updated_at":"2021-05-10 03:42:20","deleted_at":null,"is_active":1,"pivot":{"article_id":4276,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Mustaqbal Street | Al Safa Street | Awareness Campaign | City Walk | Dubai | Sheikh Mohammed bin Rashid Boulevard | UAE | United Arab Emirates | Yasmine Sabri

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