El-Garhy Steel launches a new OOH campaign to showcase its new rebranded look and raise awareness about its products. Gamal El-Garhy’s company established back in 1998, has recently rebranded their image following the merger with National Steel. The manufacturing company has updated their logo to include the initials NS, as well as the iconic G that represented them earlier. Taking shots from their TV commercial, running now on all major Egyptian channels, the ads showcase images of the products and the manufacturing facilities from Ataqa mill, Suez Steel Company, and the Egyptian company for Obour steel. Besides the copy of El-Garhy Steel, we find the initials NS which represent Misr National Steel, together with the initials of GS. The bars of steel, that have been used in the TV commercial, make the logo easily recognizable. The campaign uses double-decker poles, uni-poles, some mega-signs and billboards in selected locations around the city.
