The renowned non-profit foundation dedicated to treating women's breast cancer, Baheya Foundation, has landed on the billboards of Cairo with an OOH campaign in connection with Mother's Day to raise donations for building its latest hospital.

Following last year's OOH campaign for Mother's Day, Baheya has turned up this time to announce that a new hospital at Shiekh Zayed City is in progress, bringing up a gratifying visual of a young boy happily hugging his mom, while inviting the audience to donate with the words "Help build her a hospital that supports her", to place the different options for donation as the hotline for a representative's visit, web address, bank account, and hotline for SMS transfer.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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