Competition is getting fiercer every month on the billboards of Cairo, with advertisers moving up and down fighting for the maximum exposure in a city that's advantageously considered one of the highest in terms of traffic. Unlike last month's top 20, this month the real estate industry has returned to clutch its usual command on Cairo's billboards, with new players entering the market and snatching top places including the 1st rank. 

With 12 real estate developers seizing their spots this month, the new company Margins Developments has made its first-ever presence on the billboards to harshly rank the 1st with its OOH campaign for its project Zia Business Complex. Being not the only one, SKY AD. Developments as well has made its debut in Cairo's streets this month to superiorly rank 3rd. And moreover, Manara Developments also has shown up for the first time, bringing up two different campaigns to raise awareness about the brand at first, and introduce its first project Bella Vento afterwards, placing with both in the 18th and 14th spots. And the final new comer was UC Developments who landed in the 15th spot. While apart from Real estate, the prominent Pepsi has grasped the 5th place with its campaign featuring the superstar Amr Diab, Vezeeta ranked 8th with its extensive campaign announcing the launch of its e-pharmacy, and Cadbury ranked 10th with its anniversary campaign celebrating 30 years.

 Scroll down to discover more interesting campaigns who succeeded to conquer Cairo's billboards this month. And get to know more details and numbers about what's happening on the billboards of Cairo through February's market insights through

Campaign Credits

Industry: Marketing & Advertising


Advertiser: INSITE OOH

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Country: Egypt

Region: North Africa

The Art & Science of OOH

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