The leading non-profit institution, Misr El Kheir, has shown up on the billboards of Cairo with an outdoor campaign to raise awareness and donations about mother's who are incarcerated due to unresolved debts, appearing on the billboards after a quite absence since its last OOH campaign in 2019.

The OOH campaign has turned up with an emotional approach, bringing visuals that capture a young kid who is wistfully waiting for her mom, while inviting the audience to donate with the words "Contribute in getting back 200 indebted mothers to their kids before Mother's Day". It's placing right away the hotline, bank account number, and Fawry's logo to mark that you can send your donations through it.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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