The leading hypermarket by Majid Al Futtaim, Carrefour, has shown up on the billboards of Dubai with an outdoor campaign to announce that it'll be offering discounts on different categories of products every day during the whole week. It appears on the roads after a few months since its last OOH promotional campaign.

With a thriving colorful visuals, Carrefour has hit the billboards to make it known that "It’s a big deal every week". It’s offering 25% off in store and online for its vast range of products, to mark each day as a special day for you to enjoy the discount on a specific set of products, assigning Sunday for pastry, Monday for butchery, Tuesday for Carrefour products, fruits and vegetable, and Wednesday for deli or dairy. Not to mention more categories are included in the offer as electronics, bakery, and more.

The campaign was seen in the first week of March, appearing on digital billboards by Hypermedia in Sheikh Zayed Road, and lampposts across Al Ittihad Street in Sharjah and Sheikh Mohammed bin Zayed Road in Ras Al Khaimah.

Campaign Credits

Industry: Shopping Malls

Brand: Carrefour

Advertiser: Majid Al Futtaim

OOH Size: Digital Billboard | Lamppost

OOH Agency: Hypermedia

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Promotional Campaign | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates | Al lttihad street | Ras al Khaimah | Sharjah

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