The leading e-commerce website,, has launched an outdoor advertising campaign in the streets of Cairo to make it known that you can now gift your mom with products from Souq with offers starting from the 8th of March for Mother's Day.

Following the OOH campaign for Mother's Day last year, has turned up this year to announce up to 60% discount for "Mother's Day gifts", showcasing multiples of the different products available to shop from, ranging from beauty care products, fashion wear, electronics, home appliances, and more. Moreover, it's bringing more ease with CIB's credit cards to get your stuff, declaring that you can double your points with the CIB Bonus program and enjoy installments over 6 months with no interest.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: E commerce



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Country: Egypt

Region: North Africa

Tags: CIB | Mother's Day Campaign | Promotional Campaign

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