Floward hits Dubai's billboards with a cheerful OOH campaign for Mother's Day

The Kuwaiti-born online flowers and gifting company, Floward, has turned up on the billboards of Dubai with an outdoor campaign celebrating Mother's Day, giving a glimpse of its varied flowers arrangements so you can choose and gift flowers to your beloved mom through the mobile app with no hustle.

Showcasing some of its beautiful arrangements on the billboards, Floward has popped up with its pretty joyful, humorous, and catchy thematic approach that's based on using a simple "This is…" followed by something. Just like the line "This is a Facebook cover" is written on Facebook's cover obviously, and "This is a Mother's Day banner" is on the website's banner, Floward arrives at the billboards to state that "This is a Mother's Day billboard", and mark that "This is a Mother's Day ad" on the digital screens, appearing with the simple call-to-action inviting you to "Send flowers" while notifying that the app is available on both Google Play and App Store. Floward is dedicated to offering an exceptional experience of gifting flowers, sourcing them from top growers and farmers worldwide, and partnering with multiples of chocolate, perfumes, and cakes brands to blend you a quite special arrangements of flowers with your own sense. It's operating in more than 15 cities across MENA and UK, providing same-day delivery of fresh flowers to your doorstep.

The campaign has shown up in the third week of March, powered by Multi Platform Network to land on a hoarding in Umm Suqeim Street, and digital billboards in Dubai Marina in Dubai.