The renowned hair-styling brand, Rush Brush, has landed on the billboards of Cairo with an OOH campaign to bring up its exclusive discounts for Mother's Day, featuring the beloved actress Arfa Abdel Rassoul. It shows up on the billboards after its last OOH promotional campaign in 2020.

Rush Brush has released earlier a hilarious TV commercial with the Arfa Abdel Rassoul, bringing a rap jingle that illustrates how most of Egyptian mothers would act when they're fed up from the boring same gifts their children bring them every Mother's Day. The song humorously conveys how mothers will spoil the big secrets and pain points as a threat if she gets another ordinary gift, conveying the message that you shouldn’t make this mistake this year, and get her a new present from Rush Brush's range of hair-styling products. The OOH campaign has turned up featuring some interesting snapshots from the video, telling you to "Don't do it again and let it be Rush Brush", while offering "Up to 21% discounts".

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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