The leading bank HSBC has landed on the billboards of Dubai with a digital out-of-home (DOOH) campaign, showing up with its hashtag #TogetherWeThrive and inspirational words to prove that money alone cannot achieve revolutionary steps, but people are the ones who do.



In line with its true faith in innovation, and its call for people to share their big ideas at nextgen10.ae, HSBC has turned up with multiple aspiring lines to highlight the precious achievements The Emirates has reached so far with the power of its people. It makes it known that "Money alone didn't take us from pearl drivers to space thrivers" following The Emirates historical journey to Mars, "Money alone doesn't rethink an entire nation's food system", "Money alone won't keep our entire nation healthy", and "Money alone didn't build a country in less than 50 years", avowing that "You did", and "You will".



The campaign has shown up in the first week of March, appearing on digital billboards by Backlite Media in Al Safa Street at City Walk, Dubai Marina, and Jumeirah Street in La Mer, Dubai.

Campaign Credits

Industry: Banking

Brand: HSBC

Advertiser: HSBC UAE

OOH Agency: BackLite Media

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Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | City Walk | Dubai | Dubai Marina | Jumeirah Street | La Mer | UAE | United Arab Emirates | Awareness Campaign

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