Dubai’s roads were furnished with the outdoor ads of Complications, the new collection of Patek Philippe is brought to the OOH of the Emirates by Ahmed Seddiqi & Sons, the only authorized dealer of the Swiss brand in UAE, along with many other precious luxurious brands. The OOH ad tempting the road commuters with the unique style of the self-winding collection, once it shows up in the white gold case and another visual of the rose gold and both with vintage brown strap and the Clevis prong buckle, the signature of Patek Philippe. The campaign deploys the two languages English & Arabic reciprocally on different ad faces, telling the official slogan of the brand “START YOUR OWN TRADITION”, and the Arabic localization of it “ابدأ تقاليدك الخاصة” accordingly. It is worth mentioning that the brand gained a wide range of popularity in the Emirates since 2018, when a rare Patek Philippe, once owned by King Farouk of Egypt, sold for a record Dh3.3 million at auction in Dubai. The campaign popped-up on the billboards of Dubai within the first week of March 2021, and running with a focus in Sheikh Zayed Road on a uni-pole by Backlited Media.
