The prominent telecom operator, Etisalat, has turned up on the billboards of Cairo with an OOH campaign to present the new flexible options by its "Hekaya" plan, featuring the beloved superstar Ahmed Helmy. It appears on the roads after its last campaign for Mounir's new Album.

The outdoor campaign follows an earlier humorous TV commercial with the comedy movie star, portraying a musician maestro who's randomly spelling his notes for the band, funnily illustrating that he's leading it in his own preferences with no boundaries; just like the "Hekaya" bundle. The plan enables you to "split the bundle's renewal", renewing it as you like either weekly, biweekly, triweekly, or monthly.

Learn about Etisalat's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Telecommunication

Brand: Etisalat

Advertiser: Etisalat Misr

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Country: Egypt

Region: North Africa

Tags: Ahmed Helmy | Awareness Campaign | Brand Ambassador

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