Chipsy has launched an outdoor advertising campaign in the streets of Cairo to bring up its new campaign featuring the superstar actor Amir Karara, showing up on the billboards after a few weeks since its last OOH campaign announcing a bigger size package.
Earlier, Chipsy has brought up a new heart-warming TV commercial with Karara that reflects its all-time virtue of companionship, illustrating that every moment is genuinely more delightful when shared, with your beloved fellows, new friendships, or even hard times; just like your pack of Chipsy. The campaign has turned up on the billboards with snapshots from the commercial featuring Karara, bringing the campaign's slogan "Together it's perfect" with the vividly yellow color that grabs attention and conveys the positive vibes and cheerfulness on the road.
Learn about Chipsy's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Food & Beverages
Advertiser: PepsiCo Egypt
Region: North Africa
Tags: Amir Karara | Branding Campaign | Multi-Channel Campaign | Brand Ambassador
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