Orange has just released their OOH campaign for Ramadan in a clever and seamless continuation of their previous promotion of the new Tariff Plans. Continuing their previous campaign with which the telecom operator started to advertise their new tariffs plans , this campaign uses varied shots of their TV commercial with Egyptian comedy actor Mohamed Henedy representing the Fox tariff, the smart plan for not missing out on anything. Some ads showcase the four distinct plans, having an animal icon as symbolism for the function of each tariff to be understood worldwide. There are XL, mega, double-decker, and uni-pole billboards. The campaign is available in many places over Greater Cairo such as New Cairo, 6th of October Bridge, Egyptian Army Bridge, and El Batal Ahmed Abdel Aziz Street.
