KFC launches new OOH campaign to advertise their new 4-Buckets Stacker of variety and great taste, following on their tradition of using Egyptian phrases to advertise their varied menu products. The new family combo is described as moshkela, a slang Egyptian word to refer to trouble and to very good things. The ads showcase a photo of the Stacker over the usual branded background of KFC, with the components of the new combo visually distributed and centered next to the ad copy. The campaign uses uni-poles, mega-signs and billboards in selected locations across the Greater Cairo.
