KFC launches new OOH campaign to advertise their new 4-Buckets Stacker of variety and great taste, following on their tradition of using Egyptian phrases to advertise their varied menu products.
The new family combo is described as "moshkela", a slang Egyptian word to refer to trouble and to very good things. The ads showcase a photo of the Stacker over the usual branded background of KFC, with the components of the new combo visually distributed and centered next to the ad copy.
The campaign uses uni-poles, mega-signs and billboards in selected locations across the Greater Cairo.
Industry: Foodservice
Brand: KFC
Advertiser: Americana Group
OOH Size: Gate | Uni-Pole | Billboard | Mega-Sign
Country: Egypt
Region: North Africa
Tags: Global Brand | North Africa | QSR (Quick Service Restaurant) | Regular Advertiser
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.