Succeeding its previous campaign for the Molto Magnum with Maged Kedwany, Ruby, and Malek, Molto has landed on the billboards of Cairo to introduce the Mini Magnum with the beloved comedy superstar Mohamed Henedy.

A few weeks earlier, Molto has hit the social media with the hilarious TV commercial and jingle featuring Henedy to continue its humorous "Very drippy" legacy, bringing the loaded edition of Magnum to its favorable mini Moltos. The campaign has shown up on the billboards with Henedy while he's comically portraying the bossy character with his hoody on, to present the new Mini Magnum with its popular two fillings of chocolate and strawberry cream, bringing big smile on passersby's faces with a new edition of the widely loved campaign by Molto.

Discover more about Molto's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Food & Beverages

Brand: Molto

Advertiser: Edita Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Mohamed Henedy | Brand Ambassador

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