The new energy drink by Pepsico, Sting, has come back to the billboards of Cairo with an OOH campaign to stir up the audience's minds that Sting always got your back in tough times, showing up on the billboards since its first striking campaign featuring Mohamed Ramadan.

Created to boost your energy to maximum for your hyping moments at work, parties, and studying nights, Sting has shown up on the roads with its attentive vibrant red-colored visuals illustrated with lightning bolts, to state that it's your "Energy Drink" needed to keep up with your unmissable moments, while highlighting its competitive price of EGP 5 that is way more handy than other energy drinks in the market.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Food & Beverages

Brand: Sting

Advertiser: PepsiCo Egypt

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Country: Egypt

Region: North Africa

Tags: Branding Campaign

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