The prominent Egyptian telecom operator, WE, has shown up on the billboards of Cairo with an outdoor advertising campaign to introduce its new entertaining show "The Derby" for football fans all over Egypt. It appears on the billboards a few weeks after its last OOH presence.

The OOH campaign has turned up with the new program's vibrant logo alongside the brand's one, announcing that "The Derby" will be streamed soon on the YouTube channel of Telecom Egypt. The campaign hypes up the die-hard football fans by featuring some of the most influential and popular players in the Egyptian league who'll be participating in the show, the likes of Shikabala, Essam El-Hadary, Mohamed Hany, Junior Ajayi, Mohamed Magdy Afsha, and more of the beloved football stars in Egypt.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Teaser Campaign

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