El Araby reinforces Tornado's special heaters with Henedy on Cairo's billboards

The pioneer home appliances group, El Araby, has launched an OOH campaign on Cairo's roads to bring back the highly efficient water-heaters by Tornado, featuring the beloved superstar Mohamed Henedy one more time since the last campaign's appearance.

The campaign has shown up with the previous campaign's similar shots with the comedy star, as well as the slogan "بالعربى تورنادو" that conveys Tornado as a no brainer choice. But this time to specially feature Tornado's electric and gas heaters solely, bringing an additional highlight that the heaters are made up of 100% stainless steel material that do not corrode, and equipped with the Multi-Power feature for unstoppable top performance.

Learn about Tornado's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.