The biggest furniture and home accessories exhibition in the Middle East and Africa, Le Marché, has turned up on the billboards of Cairo with an OOH campaign to announce this season's dates of 11-14 March, with promising offers for this year's edition. It appears on the billboards a few months after its last OOH announcement in 2020.

The campaign has emerged with vividly colorful visuals illustrating different pieces of unique home furniture, announcing that the event is bringing "unprecedented offers with discounts up to 50%". Moreover, it's featuring the payment app ValU to make it known that you can install through it over 60 months, and get a 5% cashback. The visuals mentions clearly the destination at Egypt International Exhibition Center, as well as the organizer AAPIC and partners Al Kahera Wal Nas, ValU, and Hub Furniture.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Events & Exhibitions

Brand: Le Marché

Advertiser: AAPIC

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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