The renowned pharmaceuticals company, Bayer, launches an outdoor campaign in the streets of Cairo to spread the word that its immunity protector supplement, Redoxon, is now available in pharmacies.

Reflecting the new orange-flavored supplement, the OOH campaign has turned up with the product's catchy orange color and creative die-cuts that advantageously grab the passersby's attention to invite them with words "Boost your immunity", bringing up Redoxon's pack of 15 effervescent tablets containing 1000mg of vitamin C for each, introducing an easy and quick solution that enhances your immune system to stay protected and safe in the COVID-19 era.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Pharmaceuticals & Biotech

Brand: Redoxon

Advertiser: Bayer

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Die-Cuts

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