The engagement program and service delivery app by Etisalat UAE, Smiles, has landed on the billboards of UAE with an OOH campaign including a DOOH media plan, to spread the word that you can now order your food through the app in a big move to boost its customer experience.

Smiles is your lifestyle app that brings you daily deals and savings from different categories, including your groceries, shopping, cinema, travel, and more. The OOH campaign has emerged to declare that "Smiles now delivers food", inviting you to "Order your meals and collect Smiles points to redeem", while declaring that you'll "Get a 50% discount on your first food order", to place the call-to-action to "Download the app" that's available on both Google Play and App Store.

The campaign has shown up in the second week of February, landing on digital billboards by MPN in Dubai Marina, and another one at Al Safa Bridge, as well as digital billboards across Sheikh Zayed Road, Palm Jumeirah, and Al Khail Street in Dubai, and Sheikh Mohammed bin Zayed Road in Sharjah, with some powered by Hills Advertising and Hypermedia.

The Art & Science of OOH

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