Mr Muscle helps to kill SARS-CoV-2 on the billboards of Cairo

Developing home care brands for decades now while keeping their corporate social responsibility on top of their priorities, SC Johnson & Son Inc hits the billboards of Cairo again after its last OOH campaign, to promote one of its top cleaning products, Mr Muscle.

Showing off the biggest and tinniest spaces that Mr Muscle can reach and clean on a well-designed collage while displaying the product's packaging design to set it in the audience's perception, Mr Muscle announces that it is “A disinfectant and cleanser for many surfaces”. The ad copy also reveals the big news of “Help in protecting your family from germs” by using Mr Muscle that “Kills that causing virus of Corona (SARS-COV-2*)”

Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.