Spotted on the billboards of Cairo after four years of OOH absence since their 2017’s campaign, Lamar by Alexandria Agriculture Company has returned with an outdoor advertising campaign, this time directing it to the new uprising children of Egypt, Gen-Z. The campaign introduces the three characters of the prankster chocolate, the playful banana, and the fun-loving strawberry, where they are highlighted in the visuals with their new packaging design that guarantees many turning heads of the wanted target segment. The ad copy speaks to the decision-maker, buying power owners, and their second target segment; the parents with “Supported with vitamin A and D”. Are you eager to know more about this campaign? Get to know its OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
