Following Ford’s last OOH campaign in December 2020, Al Tayer Motors brings back the American multinational automobile, Ford, to the billboards of Dubai to announce the launching of the 2021 Ford F-150 truck on an outdoor advertising campaign. 

The tougher than before and smarter than ever automobile is making some noise on the billboards, looking edgy, fast, and strong at the same time. The 2021 version has an all-new interior makeover, with smart new technologies such as the SYNC 4 touch screen, Moreover, it also develops an over the top innovation that allows you to use your truck as a mobile generator, getting a huge 7.2k W of exportable power out of the new 3.5L PowerBoost Full Hypird V6 engine.

The limited OOH ad popped on the roads during the first week of February, surfacing on a hoarding by Media 24/7, using a simple yet creative die-cut and special productions of LED lights in Sheikh Zayed Road, Dubai, United Arab Emirates. 

The Art & Science of OOH

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