Featuring the well-known singer Abdel Basset Hamouda on the roads of Cairo as part of their multi-channel campaign, Emirates NBD has released an outdoor advertising campaign to spread awareness about its loan facilitation. The “Undoubted offer” of Emirates NBD loan is fighting the bad perceptions about loans, including their fishiness and how it traps you into a loop of debt, proving that if it is fishy, the bank clients will smell it. The ad copy explains “A personal loan with no fishiness underneath”, “A straight-forward process with no administrative fees and a chance to get cashback”, while the visuals show snapshots from the digital ad, featuring the superstar and brand ambassador Abdel Basset Hamouda. Want to know more about this campaign? You can look behind the scene at its budget, OOH kinds, locations, and more by visiting MOOH, Cairo, and Dubai’s OOH-dedicated analysis system and Media Intelligence.
