A new outdoor advertising campaign has just surfaced on the billboards of Cairo to introduce Mars Egypt’s coconut and orange flavors by the one and only Galaxy chocolate, nearly a year since its last appearance on the roads.

With a new packaging design, Galaxy is hitting the roads with the blue and orange colors to attract the audiences’ attention and spread the news that two new products have joined the line of tasty sophisticated chocolate. Moreover, the visuals are vibrant and playful, reflecting the mood Mars Egypt wants to put you in once you take a bite.

Want to know more about this campaign? You can look behind the scene at its budget, OOH kinds, locations, and more by visiting MOOH, Cairo, and Dubai’s OOH-dedicated analysis system and Media Intelligence.

Campaign Credits

Industry: Food & Beverages

Brand: Galaxy

Advertiser: Mars Egypt

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Country: Egypt

Region: North Africa

Tags: Product Launch | Galaxy Orange | Galaxy Coconut

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