Headquartered in Riyadh and operating from London and Dubai as well, the prominent Saudi Arabian investment group, Naif Alrajhi Investment, has landed on the billboards of Dubai with an OOH campaign to spotlight its portfolio of achievements over the years.

Working across multiple industries as real estate, capital markets, mining, hospitality, and more sectors relying on its ultimate virtue of diversification, The OOH campaign has turned up to showcase what Naif Al Rajhi Investment's has accomplished until now with impressive numbers. It states that it's operating across "40 companies | 400 Investments | 13 Sectors | 6 Countries", leaving the web address for the audience to discover more about what's coming up next from the Saudi investment pioneer.

Powered by Phi Advertising, the campaign was seen over the previous months on bridge billboards across Sheikh Zayed Road, and extended with a hoarding in the second week of February across Sheikh Rashid Road, Dubai.

Campaign Credits

Industry: Financial Services

Brand: Naif Alrajhi Investment

Advertiser: Naif Alrajhi Investment

OOH Size: Bridge Billboard | Hoarding

OOH Agency: Phi Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Branding Campaign | Dubai | Sheikh Zayed Road | Sheikh Rashed Road | United Arab Emirates

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