The fintech solutions have been raising on the surface of this technology era for years now, reaching WE with a reposted outdoor advertising campaign to reinforce its mobile wallet and innovative applications, WE Pay and My WE on the billboards of our Cairo.

Repeating their “Simply pay, simply control” to reinforce the idea of the financial and life facilitation you will enjoy once you download the apps, where you can pay all your monthly, weekly, or daily payments through WE Pay, in partnership with Banque Misr, in addition to managing your internet balance, recharging your mobile credit and more through My WE.

Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Cairo, and Dubai’s OOH-dedicated analysis system and Media Intelligence.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Banque Misr | My WE | WE Pay

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