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Arada hits the billboards of UAE to announce its project Masaar

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Published On: Feb 21, 2021

By INSITE OOH team

Arada hits the billboards of UAE to announce its project Masaar

The pioneering real estate developer, Arada, launches an extensive outdoor campaign on the roads of UAE to spread the word about its latest project in the heart of Sharjah, Masaar. It shows up on the billboards after its recent OOH appearance for Tiraz.

Inspired by healthy living, soothing vibes, and spacious greeneries, the campaign has emerged with several shots captured to give a glimpse about the luxurious units at Masaar surrounded by a cozy yet lively atmosphere to enjoy time with your loved ones, illustrating that Masaar is truly where "Your home is your sanctuary". It's declaring that units are "Starting from AED 1,197,000", placing the web address right away for passersby to discover more about life at Masaar.

The campaign has shown up in the first week of February, appearing on digital billboards by TASWEEQ UAE in Al Arouba Street, a hoarding across Sheikh Mohammed bin Zayed Road by i-Media Advertising and another one in Al Ittihad Street by TASWEEQ, lampposts in Al Ittihad Street, a bridge billboard in Sheikh Khalif bin Zayed Street in Sharjah, and a uni-pole in Al Khail Street in Dubai.

Campaign Credits

Industry: Real Estate

Brand: Masaar

Advertiser: ARADA Developments

OOH Size: Uni-Pole | Hoarding | Lamppost | Bridge Billboard | Digital Billboard

OOH Agency: TASWEEQ UAE | i-Media Advertising

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Country: United Arab Emirates

Region: MENA