Celebrating three decades on the billboards of Cairo with an outdoor advertising cross-promotion campaign, Cadbury Dairy Milk brought to you by Mondelēz Egypt Foods, appears on the roads to offer many prizes, and promotions through its promotional partner Samsung, parallel to the advertiser’s last OOH appearance.
“30 winners for every day”, is CDM’s offer to celebrate 30 years of luxury, where “You can win lots of prizes from Samsung inside Cadbury’s packages”, all displayed on their branded purple colors and different types of Cadbury Dairy Milk chocolates. The visuals show that these prizes include TV screens, video games, and mobile devices all provided by the well-known electronics brand, Samsung.
Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
Industry: Food & Beverages
Brand: Cadbury Dairy Milk
Advertiser: Mondelēz Egypt Foods
Region: North Africa
Tags: Awareness Campaign | Cross-promotion Campaign | Samsung
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