The yearly exhibition dedicated to home furnishings and decorations, Home In, has shown up on the billboards of Cairo with an OOH campaign to declare this season's event's dates, held during 17-21 Feb. It appears on the roads a few months after the last outdoor appearance for the previous event.

The campaign has emerged with a reposted visual that was installed in the last year's campaign for the same season, appearing to announce that the exhibition sponsored by 6th of October city's development authority is bringing a whole 50% off for its visitors. It's making it known that you can "Buy in cash or install conveniently", while highlighting the address clearly "Behind Family Mall".

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Events & Exhibitions

Brand: Home In

Advertiser: Home In

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Country: Egypt

Region: North Africa

Tags: 6th of October City | Awareness Campaign

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