Following their promotional mania back in November, e-commerce brand 2B Egypt continues its outdoor buzz with a new campaign on the billboards of Cairo to unveil more offers and promotions for different industries that suits a wide range of demographics. 2B is hitting with offers for Mobile Devices, and Consumer Electronics to lure the passersby with affordable high-quality TV screens, video games and the latest mobile phones. As for the ad copy, it promotes “تو بي عامل قلبان” which can be localized to “2B is turning things upside down”, while the bottom side has their prices written down, in addition to a hotline to call and the brand’s website for more inqueries. Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
