Egypt’s leading telecommunication brand, WE by Telcom Egypt resumes its OOH activity on the billboards of Cairo with a new outdoor advertising campaign to support the nation’s most popular football team Al Ahly SC with Ahlawy Package, featuring the Middle East’s favorite sports commentator.

Following their promotional celebration of the year 2021, WE displays the Tunisian commentator popping out of a mobile screen, abandoning their branded colors to adapt to the team’s remarkable red. As for the ad copy, WE is asking you to “Subscribe to the additional package of Ahlawy”, “To get 500 minutes”, the custom-made bundle for the football team lovers.

Are you eager to know more about this campaign? Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Ahlawy Package | Issam Chaouali

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