The renowned and pastry brand Monginis, has climbed up the billboards of Cairo with an outdoor campaign devoted to one of the most beloved cakes by people in Egypt, the strawberry ones, showcasing multiples of its creations. 

After its previous OOH campaign celebrating the New Year, Monginis has shown up once again with its cheerful sceneries but to hype up the audience for its cakes in the strawberry season, bringing the slogan "Strawberry has its own taste of happiness". It's displaying different duet cakes that are all blended with strawberry, the likes of strawberry split with Lotus, strawberry with Mousse Chocolate, and strawberry with Chocolate Roche, in addition to the Lady Berry one that's loaded with lots of strawberry with other lovely fruits. 

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Foodservice

Brand: Monginis

Advertiser: Monginis

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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