Following its previous outdoor campaign to showcase all-time dedication for the good of the whole community segments, Dubai's Community Development Authority has revisited the billboards with a digital out-of-home campaign to reaffirm its protection devotion and putting the people's safety first. The campaign has turned up to spread the hotline 800 988 that's dedicated to taking calls from whoever is seeking help and protection for others, bringing up every member of the society to emphasize full inclusivity, highlighting the single hotline and stating that it's Child protection hotline, People of determination protection hotline, and Elderly protection hotline. It's creatively illustrating portraits of each segment that are split with a mobile phone, portraying a healthier and better-looking state through the phone screen to convey the significance of such an action of reaching the hotline, assuring it with the words The beginning of the solution starts with a call. The campaign has shown up in the last week of January, appearing on digital billboards by Backlite Media and Meraas across Al Safa Street at City Walk, Dubai.
