The billboards of Dubai have witnessed an awareness outdoor advertising campaign for Frederique Constant Geneve by the jewelry tycoon, Ahmed Seddiqi & Sons, parallel to its newly launched OOH campaign for Tudor. The next generation of the iconic timepiece, the Highlife Generation land on Dubai’s roads, after 20 years of success, featuring the Highlife Perpetual Calendar Manufacture on an exclusive dark background to reflect the pieces’ sophistication and elegance. The ad copy invites you to “Live your passion”, and purchase the remarkable timepiece at The Dubai Mall, Mall of Emirates, and City Centre Mirdif. The swiss brand allows you to change your strap anytime with different chic choices. The outdoor campaign has hit the streets of Dubai during the fourth week of January, installed on digital out-of-home billboards in Sheikh Zayed Road, Dubai, United Arab Emirates.
