The renowned furniture & interiors retailer by Landmark Group, Home Centre, has landed on Dubai's billboards with an extensive outdoor campaign including digital OOH, showcasing some of its vast lively set-ups for 2021, bringing big discounts, and reassuring that its e-catalogue is out now.

Showing up once again with the appealing discount announced in its last OOH campaign, Home Centre is spreading the word that it's still offering "25%-70% off". It’s displaying multiples of its colorful and vivid collections, hyping up the audience with the slogan "Start" for a fresh start in 2021, followed by a sequence of energetic statements to encourage them to "Start afresh everyday", "Start celebrating space", and "Start living vibrantly". Meanwhile, it's giving a glimpse of its vibrant sets with its convenient prices, as the "Rainbow ceramic vase" of AED 129, and the "Rainbow cereal bowl" of only AED 15.

The campaign has turned up in the last week of January, appearing on a uni-pole by Trinet Outdoor in Sheikh Mohammed bin Zayed Road, hoarding by ENG in Sheikh Zayed Road, and digital billboards by Backlite Media and Meraas across Al Safa Street at City Walk, Dubai.

Campaign Credits

Industry: Furniture & Interiors

Brand: Home Centre

Advertiser: Landmark Group

OOH Size: Digital Billboard | Hoarding | Uni-Pole

OOH Agency: BackLite Media | Emirates Neon Group | Trinet Outdoor Advertising

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":739,"created_at":"2020-06-16 14:44:36","updated_at":"2021-09-25 18:19:49","deleted_at":null,"is_active":1},{"id":31,"name":"Emirates Neon Group","slug":"emirates-neon-group","desc":"","counter":655,"created_at":"2020-08-24 18:04:47","updated_at":"2021-09-23 21:38:41","deleted_at":null,"is_active":1},{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":468,"created_at":"2020-08-25 16:04:37","updated_at":"2021-09-25 20:41:56","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":739,"created_at":"2020-06-16 14:44:36","updated_at":"2021-09-25 18:19:49","deleted_at":null,"is_active":1,"pivot":{"article_id":4104,"agency_id":18}},{"id":31,"name":"Emirates Neon Group","slug":"emirates-neon-group","desc":"","counter":655,"created_at":"2020-08-24 18:04:47","updated_at":"2021-09-23 21:38:41","deleted_at":null,"is_active":1,"pivot":{"article_id":4104,"agency_id":31}},{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":468,"created_at":"2020-08-25 16:04:37","updated_at":"2021-09-25 20:41:56","deleted_at":null,"is_active":1,"pivot":{"article_id":4104,"agency_id":32}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | Branding Campaign | City Walk | Dubai | Promotional Campaign | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates

The Art & Science of OOH

Back To Top Arrow