After promoting its mobile app on an OOH campaign in January, Adidas has surfaced on the billboards of Dubai with an outdoor advertising campaign to spread more awareness about their Hi Enegery Ultra Boost 21.

The campaign targets different demographics of the young females and males of Dubai, choosing a hijabi model to localize the campaign’s message in the land of the Emirates. The visuals are colorful, vibrant, and energetic, while the Ultra Boost for the year 2021 is displayed remarkably to show how fast, strong, and light you will be while wearing the incredible pair. The Ultra Boost makes you feel like you are the hero of your own video game, with every step you take to earn more energy.

The outdoor campaign popped up on the roads in the fourth week of January, with hoardings by Multi-Platform Network in Sheikh Zayed Road, Dubai, United Arab Emirates.

Campaign Credits

Industry: Fashion wear

Brand: Adidas

Advertiser: Revton

OOH Size: Hoarding

OOH Agency: Multi Platform Network

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates

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