“Because love was the answer” to our quarantine problems, facing the outbreak’s stress and depression by using the video-sharing sharing network and mobile application, TikTok, seen on the billboards of Dubai with an OOH campaign.

Following its last outdoor glamor in October to spread the competition vibes with many challenges, TikTok is back, to sum up, all the 2020 great moments, while being positive about what awaits us in 2021. The ad copy reveals “#2021MakeAWish”, a call-to-action for you to check what other people are reacting to the hashtag on the app, while describing the past and upcoming moments as “Spectacular”, highlighting that “Now 2021 is here and we’re more than ready for it”. Regarding the visuals, it gathers a collage of TikTok users and influencers having the time of their lives while using the app available for both IOS and Android users.

The limited OOH campaign surfaced out on the roads during the second week of January, installed on digital out-of-home media plan by Emaar & Hypermedia in Al Mustaqbal Street, Sheikh Mohammed bin Rashid Boulevard, Dubai, United Arab Emirates.

Campaign Credits

Industry: Media & Broadcasting | Mobile Apps

Brand: TikTok

Advertiser: TikTok

OOH Size: Digital Billboard

OOH Agency: Emaar | Hypermedia

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Country: United Arab Emirates

Region: MENA

Tags: Al Mustaqbal Street | Branding Campaign | Dubai | Sheikh Mohammed bin Rashid Boulevard | UAE | United Arab Emirates

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