The popular Emirati home furnishing brand, Home r Us, has launched a large-scale outdoor advertising campaign across UAE streets, to spread the word about its huge discount for the new season for the ones who're newly moving or looking to restyle their home with a vast range of furniture and accessories.

The OOH campaign has turned up with visuals declaring a "Special offer 25%-70% off" as it's mentioning "The season of new", highlighted in catchy red stripe to grab the audience's attention with ease, and sided by different sofas from its collection with 2D illustrations that makes you visualize various styles and preferences. Meanwhile, it's marking the different branches of Homes r Us' stores as located at Al Qasimia Street, Sharjah, Sheikh Khalifa Bin Zayed Street, Al Manar Mall, and Rak Mall.

The campaign has emerged in the second week of January, landing on a mega-com in Khuzam Road in Ras Al Khaimah, digital billboards by TASWEEQ UAE across Al Ittihad Street and Al Arouba Street in Sharjah, another digital billboard in Sheikh Zayed Road in Dubai, and lampposts across Khuzam Road, Sheikh Mohammed bin Salem Road, Al Muntasir Road, Al Hisn Road, and Corniche Road in Ras Al Khaimah. Additionally, in the fourth week, more lampposts have popped up across Sheikh Rashid bin Humaid Al Nuaimi Street and University Street in Ajman.

The Art & Science of OOH

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