Everyone’s favorite fast-food chain, spreading all over the globe, McDonald’s by Manfoods has released an outdoor advertising campaign to spread more awareness about its delicious Chicken Fillet on the billboards of Cairo.

Following its last OOH appearance back in November, McDonald’s promotes its regular sandwich appearing in the visual in an appetite-stimulating appeal, while the spicy one is looking as hot as its flavors, McDonald’s Chicken Fillet is hitting the roads with a juicy white chicken breast hugged by the brand’s crispy coating. Moreover, the ad copy explains that the yummy sandwich’s success lies in the little things, revealing “The secret lies in its simplicity”.

Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Manfoods

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Chicken Fillet

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