The leading Vodafone has shown up on Cairo's billboards with an outdoor campaign to bring its new Flex plan, featuring the renowned actors Mohamed Saad and Dina Elsherbiny, and the loveable uprising rapper Abyusif. It appears on the billboards a few months only after introducing Vodafone plus package.
The campaign has turned up after delivering the cheerful and comical jingle on an earlier TV commercial that hyped up the Vodafone users. It hits the streets with some pretty creative die-cuts capturing shots with the stars' different humorous costumes from the video, to spread the news that the one Flex is now equivalent to two minutes for all the "Flexaweya", inviting users to just call *02* to subscribe for free on the go.
Learn about Vodafone's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Advertiser: Vodafone Egypt
Region: North Africa
Tags: Dina Elsherbiny | Promotional Campaign | Abyusif | Mohamed Saad | Multi-Channel Campaign | Die-Cuts
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