After hitting the billboards of Cairo in December, then expanded to add Tamer Hosny as the brand’s ambassador, Xiaomi keeps on promoting its Mi 10T Series on the Middle Eastern’s billboards, this time hitting the billboards of The Emirates.

The launching campaign is spreading the word that the new innovative series is out now in Dubai to “Power your creativity”, on a white background to reflect new beginnings, showing off the neat exterior design of the mobile device. The ad copy is also highlighting that the Mi 10 Series is welcoming the new 5G Technology on board.

The device is flaunting with 108MP ultra-clear flagship camera, turning each shot to an artistic, helping you with the ultra-smooth display with 144HZ, its MEMC Technology, and the 5000mAh high-capacity battery.

The campaign started out in the first week of January, installed on lampposts in Jumeirah Beach by JCDecaux, then expanded in the second week to add more locations of uni-poles by BackLite Media in Sheikh Zayed Road, Dubai, United Arab Emirates.

Campaign Credits

Industry: Mobile Devices

Brand: Xiaomi

Advertiser: Task Mi

OOH Size: Lamppost | Uni-Pole

OOH Agency: BackLite Media | JCDecaux

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Country: United Arab Emirates

Region: MENA

Tags: 5G Technology | Dubai | Jumeirah Beach | Launching Campaign | Sheikh Zayed Road | UAE | United Arab Emirates | Xiaomi MI 10T Series

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