The well-known worldwide fast-food chain, McDonald’s by Emirates Fast Food Co. has released an outdoor advertising campaign on the billboards of Dubai to reveal its very first offers and promotions of the year 2021, the Double Deo.

The colorful visuals have McDonald’s branded colors all over it on the background, displaying the delicious Double Deo Chicken McDo offer, and the Double Deo Beef offer with its mouth drooling look, shiny French fries, and frizzy Coca-Cola. On the other hand, the ad copy reveals “That’s another Double Chicken Burger”, luring you to buy the offer with only “AED 19”, adding a remarkable call-to-action to bring more visitors on McDonald’s app with “Order direct on the McDonald’s app”.

The outdoor campaign was out there during the third week of January, displayed on uni-poles by Arabian Outdoor in Sheikh Mohammed bin Zayed Street, lampposts in Sheikh Zayed Road, Hessa Street, and Sheikh Rashid Street, while the digital screens and bridge billboards by Hypermedia were spotted in Sheikh Zayed Road, Dubai. Later on the fourth week of January, the campaign expanded to reach Al Taawun Street and Corniche Street in Sharjah, United Arab Emirates.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Emirates Fast Food Co.

OOH Size: Uni-Pole | Lamppost | Bridge Billboard | Digital Billboard

OOH Agency: Arabian Outdoor

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Country: United Arab Emirates

Region: MENA

Tags: Al Taawun Street | Corniche Street | Dubai | Hessa Street | Promotional Campaign | Sharjah | Sheikh Zayed Road | Sheikh Rashid Street | Sheikh Mohammed bin Zayed Street | UAE | United Arab Emirates

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