Following last September’s outdoor advertising campaign, brought to the UAE by Revton, Adidas, appeared again on the billboards of Dubai with a remarkable OOH campaign to make some noise for their mobile app for an easier and more convenient shopping experience.
The campaign conveys the dynamic of the sportive brand with different people of different segmentation and demographics, revolving around the same concepts; youthful, energetic, moving, and chic all displayed on a light background for clarity, a new beginning, and excitement. Moreover, the ad copy is encouraging the Adidas audience to exclusively “Download the new Adidas app”.
The OOH advertisement was seen in the first week of January with a hoarding by Multi Platform Network (MPN) in Sheikh Zayed Road, Dubai, United Arab Emirates.
Industry: Fashion wear | Mobile Apps
OOH Size: Hoarding
OOH Agency: Multi Platform Network
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates
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