Following last September’s outdoor advertising campaign, brought to the UAE by Revton, Adidas, appeared again on the billboards of Dubai with a remarkable OOH campaign to make some noise for their mobile app for an easier and more convenient shopping experience.

The campaign conveys the dynamic of the sportive brand with different people of different segmentation and demographics, revolving around the same concepts; youthful, energetic, moving, and chic all displayed on a light background for clarity, a new beginning, and excitement. Moreover, the ad copy is encouraging the Adidas audience to exclusively “Download the new Adidas app”.

The OOH advertisement was seen in the first week of January with a hoarding by Multi Platform Network (MPN) in Sheikh Zayed Road, Dubai, United Arab Emirates.

Campaign Credits

Industry: Fashion wear | Mobile Apps

Brand: Adidas

Advertiser: Revton

OOH Size: Hoarding

OOH Agency: Multi Platform Network

[{"id":33,"name":"Multi Platform Network","slug":"multi-platform-network","desc":"","counter":372,"created_at":"2020-08-26 16:43:36","updated_at":"2021-05-08 23:45:38","deleted_at":null,"is_active":1}] [{"id":33,"name":"Multi Platform Network","slug":"multi-platform-network","desc":"","counter":372,"created_at":"2020-08-26 16:43:36","updated_at":"2021-05-08 23:45:38","deleted_at":null,"is_active":1,"pivot":{"article_id":4048,"agency_id":33}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates

The Art & Science of OOH

Back To Top Arrow