The National Bank of Egypt has climbed up Cairo's billboards with an outdoor advertising campaign, featuring the inspiring Egyptian handball team across the roads as it's the main sponsor of the team. NBE appears after a few months since its last OOH campaign for digital banking.  

The campaign has shown up capturing different shots from the team's latest photo-shoot with the beloved players as the top right back Ahmed Elahmar, goalkeeper Karim Hendawy, left wing Omar Elwakil, right wing Akram Yousri, and more of the amazing team. It's hyping up the audience with the words "Support the national team's heroes in the World's Handball Championship", putting up a statement that "The National Bank of Egypt sponsors the hero of Egypt", to convey that NBE is always up for the mission when it comes to national challenges.  

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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