Egypt’s billboards introduce the newly developed healthy yogurt drink HiPro by Danone Egypt to the OOH scenery with an outdoor advertising campaign to unveil the brand’s identity, spread more awareness about the product, and introduce the ambassadors of footballer Mohamed El-Shennawy, and TV host Enjy Kiwan. The high in protein product makes its debut with an all-black background filled with exclusivity, while Shennawy and Kiwan are holding the two flavors of HiPro; strawberry and vanilla. The ad copy reveals the brand’s tone of voice with an Arabic slogan that states “مشروب زبادي يغذيك”, بروتين يسد ويقويك that can be localized to “A nutritious yogurt drink”, “Filled with protein to make you strong”, referring to the product’s 20G of protein. Discover more about this campaign, including the budget, OOH types, launching date, and more, just visit monitoring out-of-home, the only OOH-dedicated media intelligence Company in Egypt and The Emirates.
